active noise cancellation (ANC)

68% of respondents said that support for active noise cancellation (ANC) would influence their next true wireless earbud purchase

 Year-on-year, ANC has been a top purchase driver, and clearly, device manufacturers have seen a similar trend As a result, various true wireless earbuds with ANC have entered the market, with ANC capabilities currently offered in a range of price points from high-end to lower than RMB 350.But customer has much complaint on battery life,comfort and quality of the noise cancellation, showing that the market still has room to improve,particularly at lower price points.

Would active noise cancellation influence the selection of your next true wireless earbud purchase?
.Yes (68%)
.Not prioritizing(32%)

Which of the following problems have you experienced while using active noise cancellation?
.Battery drains very quickly
.Dificulty getting the earbud to fit well in my ear
.Doesn’t block high-pitched noise well
.Disappointing amount of noise cancellation
.Unexpected squealing or howling noise